Rokid, a company specializing in augmented reality technology, executed a high-profile marketing event in New York City's Times Square to generate public interest for its forthcoming product launch. The campaign utilized a coordinated live performance by dancers and a digital billboard takeover to physically demonstrate the advertised features of Rokid's new smart glasses, which offer high-end capabilities like voice commands, gesture controls, and real-time translation. The brand also strategically emphasizes that its glasses are "the world's lightest full-function" device. This directly addresses a significant historical barrier to consumer adoption of AR wearables — discomfort and impracticality due to bulkiness and weight.

Through its high-profile marketing event, Rokid hoped to transform an abstract technological concept into a tangible and visually engaging public spectacle. The event is framed as a precursor to a formal product unveiling, where technical specifications and hands-on experiences will be provided to industry professionals and the press.