Smart wearable brand Rokid has certainly made a name for itself throughout the past few years, and the brand recently announced the launch of its new Rokid Glasses, the latest addition to its lineup of smart glasses. Powered by Qualcomm’s AR1 platform, Rokid says that the glasses are designed for both personal and professional use.

The Rokid Glasses manage to stay pretty lightweight at just 49 grams, and come with a design that’s mostly discreet—you probably wpuldn’t even realize that they’re smart glasses at first glance. Capable of supporting full-function AI and AR capabilities, the glasses also come with a 12-megapixel camera in addition to built-in Micro-LED waveguide displays.

Rokid says that the new glasses offer a wide range of AI-driven features, including real-time translation, object recognition, navigation, transcription, as well as access to notifications. Currently up on Kickstarter, Rokid has managed to raise more than $400,000 in just a number of hours.

The company adds that it’s expanding its developer ecosystem globally, and is targeting over 1,000 international developers in an initiative that will support localized apps and services for users worldwide. Rokid has also partnered with more than 50 universities to foster innovation, with over 200 projects already developed using Rokid’s software.