he 5th BEYOND Expo has come to a successful close. This grand event focused on innovative products that lead to future trends. As one of the top AR brands honored with the prestigious "BEYOND BEST CHOICE" award, we proudly presented our next-generation Rokid AR glasses. Through compelling live demonstrations and immersive experiences, the glasses garnered significant attention from industry experts and attendees alike, showcasing the future development direction of lightweight AI wearable devices.

Overview of BEYOND Expo 2025

BEYOND Expo 2025, one of Asia's most vibrant platforms for innovation and cross-border dialogue, attracted over 1,000 exhibitors, 30,000 attendees, and more than 500 investors from over 120 countries and regions. During the event, BEYOND Expo 2025 hosted a diverse range of forums and summits, including the BGlobal Summit, Wealth Summit, and Global Investment Summit. These activities covered a wide range of cutting-edge topics, including AI, health innovation, clean energy, and financial technology, demonstrating the latest scientific achievements and development trends. 

Rokid AR Glasses at BEYOND Expo 2025

Our Rokid AR glasses made a striking appearance at the BEYOND, drawing widespread attention with sleek design, powerful lens translation capabilities, and adaptability to multiple scenarios.

1. Lightweight

Staying true to the brand vision of "making technology invisible," this smart headset seamlessly integrates cutting-edge technology into an ultra-lightweight body. Weighing just 49 grams and featuring minimalist, fluid lines, it offers an almost imperceptible wearing experience.

Hidden within this compact design is a series of impressive hardware configurations and functions:

2. AI-driven Camera

The AI-powered 12-megapixel camera with ultra-high resolution and precise image recognition capabilities can effortlessly handle tasks from capturing high-definition footage to complex object identification.

3. Real-time Subtitles

The real-time captioning feature breaks down the language barrier. From multilingual communication in international meetings to everyday conversations during overseas travel, it instantly converts speech into text displayed right before the user's eyes, ensuring smooth and seamless cross-language interaction.

4. 1000nits Brightness

The exceptional 1000nits brightness guarantees clear visibility of on-screen content even under direct sunlight, effectively addressing the common AR device pain point of blurry displays in bright environments. Whether you're navigating outdoors, checking reference materials, or working under sunlight, our Rokid AR glasses deliver a consistently stable and crystal-clear visual experience.

5. Collaboration Strategy

Depending on the immense influence of the BEYOND platform, we successfully reached a broader global audience and actively deepened our collaborations across various sectors, including automotive, education, and lifestyle.

l In the automotive sector, our Rokid AR Glasses can be seamlessly integrated with in-vehicle systems, providing drivers smarter and safer driving assistance features.

l In education, our smart wear glasses can help create brand-new immersive learning scenarios, leveraging AR immersion to transform traditional classrooms into interactive, engaging environments.

l In the lifestyle domain, Rokid AR Glasses can furnish a more personalized and intelligent living experience for users.

Conclusion

Amidst the ongoing challenges of hardware fatigue and barriers in the wearable devices industry, our Rokid AR Glasses have redefined what wearable AR/VR solutions mean. From real-time translation that transcends cultural boundaries to smart glasses prompts that aid public speaking, our innovations are reshaping accessibility, global collaboration, and personal empowerment.